Germinal strengthens agricultural sales team

Thursday 06.05.2021 , news

Germinal has today announced the appointment of Adam Simper as account manager within the North Wales and Midlands area of England.

This newly created position reflects the growth of the Germinal grass and forage seed business in recent years.

Adam has a proven track record in grass and forage seed, having been Forage Product Manager at Wynnstay and National Forage Grass and Roots Seed Development Manager at Agrii.  He also sat on the Herbage Crop Committee, covering the Recommended Grass and Clover Lists.

Commenting on the announcement, Paul Billings, Managing Director, Germinal GB, said:

“Adam brings enormous knowledge about grass and forage seed and an insight into the retail market, which will add real value for farmers and our merchant customers. We are delighted he is joining the Germinal team at an exciting time for the industry.

“We know that agriculture faces huge change, and we are driving innovation, with our breeding team at IBERS developing innovative technologies in grass and clover, which will help farmers address the challenges ahead. We look forward to working together with industry partners to bring cutting edge science and knowledge together to secure a resilient future for ruminant livestock farmers.”

Adam added:

“As a forage specialist it is exciting to be joining Germinal at a time when grass and forage has such an important role to play in supporting efficient, sustainable food production. I look forward to working with the Germinal team and our customers to enable farmers to have productive grasslands fit for the future.”


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